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First lady will set tone for convention
Sep 4th 2012, 05:45

People stop to look at a mural by artist Shepard Fairey in Charlotte, North Carolina, on Monday, September 3, ahead of the Democratic National Convention. Photographer Zoran Milich is wandering around Charlotte during the convention this week. Take a look at his view of the action so far, or look back at his <strong><a href='https://www.cnn.com/2012/08/26/politics/gallery/unconventional-rnc/index.html'>images from the Republican National Convention</a></strong>.People stop to look at a mural by artist Shepard Fairey in Charlotte, North Carolina, on Monday, September 3, ahead of the Democratic National Convention. Photographer Zoran Milich is wandering around Charlotte during the convention this week. Take a look at his view of the action so far, or look back at his images from the Republican National Convention.
A man sells buttons supporting President Barack Obama on Monday.A man sells buttons supporting President Barack Obama on Monday.
Austin wears a Bark for Barack shirt in Charlotte on Monday afternoon.Austin wears a Bark for Barack shirt in Charlotte on Monday afternoon.
Sara Riley takes a picture Monday while she and her mother, Nan Riley, pose with a Girl Scouts skeleton.Sara Riley takes a picture Monday while she and her mother, Nan Riley, pose with a Girl Scouts skeleton.
A man writes in chalk to promote a voter registration booth during the DNC on Monday.A man writes in chalk to promote a voter registration booth during the DNC on Monday.
People dance in the rain Monday in the streets of Charlotte.People dance in the rain Monday in the streets of Charlotte.
Lynn Hinkle of Missouri holds up a pair of shorts on Monday mocking Republican presidential candidate Mitt Romney.Lynn Hinkle of Missouri holds up a pair of shorts on Monday mocking Republican presidential candidate Mitt Romney.
Buttons sold Monday show support for the Affordable Care Act, also known as Obamacare.Buttons sold Monday show support for the Affordable Care Act, also known as Obamacare.
A President Obama supporter shows off his T-shirt on Sunday, September 2, ahead of the Democratic National Convention in Charlotte, North Carolina. Photographer Zoran Milich is wandering around Charlotte during the convention this week. Take a look at his view of the action so far, or look back at <strong><a href='https://www.cnn.com/2012/08/26/politics/gallery/unconventional-rnc/index.html'>his images from the Republican National Convention</a></strong>.A President Obama supporter shows off his T-shirt on Sunday, September 2, ahead of the Democratic National Convention in Charlotte, North Carolina. Photographer Zoran Milich is wandering around Charlotte during the convention this week. Take a look at his view of the action so far, or look back at his images from the Republican National Convention.
Street cleaners pass by the American flag in Charlotte on Sunday.Street cleaners pass by the American flag in Charlotte on Sunday.
The Engine 90 firetruck, also known as the Pink Lady, parks outside of the convention center Sunday. The reserve truck honors the first woman to serve in the Charlotte Fire Department, who died of breast cancer.The Engine 90 firetruck, also known as the Pink Lady, parks outside of the convention center Sunday. The reserve truck honors the first woman to serve in the Charlotte Fire Department, who died of breast cancer.
Adam Nuber talks to police Sunday in Charlotte. The city beefed up security in preparation for the convention.Adam Nuber talks to police Sunday in Charlotte. The city beefed up security in preparation for the convention.
An estimated 15 tons of South Carolina beach sand made to resemble President Barack Obama promotes Myrtle Beach.An estimated 15 tons of South Carolina beach sand made to resemble President Barack Obama promotes Myrtle Beach.
Abigail Brundret of North Carolina and Paige Brundrett of Georgia look into Fire Bird, a multimirrored sculpture at the Bechtler Museum of Modern Art.Abigail Brundret of North Carolina and Paige Brundrett of Georgia look into Fire Bird, a multimirrored sculpture at the Bechtler Museum of Modern Art.
Pedestrians walk past dump trucks Sunday that are serving as barriers.Pedestrians walk past dump trucks Sunday that are serving as barriers.
Matt Tippett is among the laborers setting up for the DNC on Sunday.Matt Tippett is among the laborers setting up for the DNC on Sunday.
Motorcycle cops line up Sunday in the streets of uptown Charlotte.Motorcycle cops line up Sunday in the streets of uptown Charlotte.
Rains flood parts of Charlotte on Saturday, September 1.Rains flood parts of Charlotte on Saturday, September 1.
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  • Michelle Obama speaks exactly one week after Ann Romney's rousing address
  • The first lady has a high favorability ranking in recent polling
  • Among her biggest issues is her fight against childhood obesity

Charlotte, North Carolina (CNN) -- When Michelle Obama takes the stage at the Democratic National Convention on Tuesday night, she faces a similar task as Ann Romney of presenting her husband as a father and family man, above his public persona in the political spotlight.

The first lady will speak on the convention's opening night, exactly one week after Ann Romney delivered what one CNN analyst called "political velvet," an address at the GOP convention in Tampa that took her sometimes robotic businessman husband, Mitt Romney, and turned him into a charismatic candidate who will be a champion of working-class Americans.

Michelle Obama has an easier job ahead of her in convincing voters of the president's likability; his favorability in this area ranks far above that of his GOP opponent. But she still must work to overcome a perception that Obama is a cool and sometimes distant president who has been slow to build relationships outside the White House.

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Obama himself fought that image in a recent interview with CNN, saying fatherhood comes first over political schmoozing with Washington deal makers.

Both Obamas have talked openly about the importance of the family dinner and spending time with their two daughters, 11-year-old Sasha and 14-year-old Malia, outside of the demands of the White House.

Campaign officials say Michelle Obama will help augment the campaign's strategy to use the convention as a way to show "what drives (the president) every day."

Obama faces a friendly audience. She's known as a warm, open first lady whose latest favorability numbers in a CNN/ORC International poll hit 65%.

Just four years ago, she was being portrayed as an Afro-sporting, machine gun-toting, Angela Davis figure fist-bumping her husband in a cartoon on the cover of the New Yorker.

She's built her likeable reputation by tackling such issues as childhood obesity with her "Let's Move!" campaign, holding several high-profile events at the White House and appearing in public service announcements to encourage children and their parents to maintain an active lifestyle. She also started a vegetable garden on the grounds of the executive mansion.

Even her eye for fashion has gained admiration. Obama regularly opts to wear cardigans and skirts from such retail chains as J. Crew over high-end designers, putting her on similar shopping grounds as female middle-class voters.

The women's vote is especially key in this election, as Democrats work to paint Mitt Romney and the Republican Party as out of touch with female voters.

Read about what the Democratic convention will highlight

In a recent interview with Parade magazine, the first lady indicated she'd like to add women's health issues to her list of causes if her husband is elected to a second term.

Obama has stepped up in recent days to help fill the void left by her husband's busy campaign schedule, meeting with family members of the victims in the Sikh temple shooting in Wisconsin, stumping for her husband on the campaign trail and calling for volunteers to rally voters in battleground states.

Tuesday night, she'll continue that prominent surrogate role and will try to set the tone for her husband's final push toward Election Day.

CNN's Jessica Yellin contributed to this report

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